We positioned Boise Analog Club as the cultural anchor for film and process-driven creators in the region — not just another meetup, but a membership-based editorial platform. The strategy focused on three pillars: ritual (the drop), rarity (limited-run programming), and belonging (member-led storytelling). We anchored every touchpoint to a consistent visual grammar, a predictable cadence of drops, and a tone that felt local but never provincial.

We developed a sharper visual system, designed campaign and editorial assets, and translated that direction into a responsive website built to promote events and keep the club visible between drops.

The solution combined a flexible identity, social and newsletter-ready promotional assets, and a mobile-friendly site that could highlight programming, reinforce tone, and grow the audience over time.

In the first two quarters after launch, event attendance grew 120% month-over-month, membership signups outpaced the club’s prior annual total, and newsletter open rates settled consistently above 48%. The system gave Boise Analog Club a clearer public presence across web and campaign touchpoints, making the project feel more cohesive, more legible, and easier to recognize.